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Planning Board approves billboard bylaw for March Town Meeting

Planning Board · Meeting of January 6, 2026

WESTBOROUGH — Planning Board backs billboard zoning for March Town Meeting. The board voted 5-0 to add a proposed zoning article allowing a 14 by 48 foot digital billboard at 155 Flanders Road facing Interstate 495, with Outfront Media presenting community benefits including public-service messaging and revenue through a host agreement. The board also voted 5-0 to place a downtown zoning revision on the March warrant and 4-1 to advance a sign bylaw article, with Chair Hazel Nourse casting the lone dissent, preferring to defer the sign bylaw to a fall Town Meeting.

Director of Planning Jenny Gingras will conduct a public hearing on February 3, 2026, on the billboard and downtown zoning proposals.

In the full story:

  • The complete report — 338 words

Source: the Planning Board meeting of January 6, 2026, reported from the official video recording and transcript.

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